Netflix tests Ultra plan

Netflix could soon announce some changes to its pricing schedule with the addition of a fourth plan

Netflix might be on the verge of launching its most expensive plan ever

The main difference between Premium and Ultra, according to Variety, is the availability of HDR, also known as high dynamic range, which "provides more vibrant color reproduction and higher contrast". For the potential Ultra tier, the price is listed as €16.99 in Italy. The plans determine the quality of the streams, the number of screens customers can watch Netflix on at the same time, and to how many devices they may download movies and shows to. The other option would cut down the number of concurrent streams in the Standard and Premium plans to one and two, respectively. With this new Ultra plan the SD plan still provides only 1 stream but the HD plan will move to 1 stream and the Premium plan will drop to 2 streams. That may sound exciting, but there's a downside: other plans might be losing screens, making this new pricing structure a sort of price hike in disguise. Basic gives you access to SD resolution, Standard gives you access to HD resolution, and Premium covers 4K resolution and HDR.

TuttoAndroid has spotted that some European Netflix users are being presented with an option to try out a new "Ultra" tier, priced at between €16.99 and €19.99 a month.

For now, we will have to wait and see what Netflix does. Pricing for the current plans are unchanged in this test, but the way the pricing is structured seems to be a way to disguise the price hike.

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"We continuously test new things at Netflix and these tests typically vary in length of time". This essentially means that Netflix Premium users will have to upgrade to the more expensive Ultra tier to maintain the same level of service.

CNET got confirmation from Netflix that the company is "testing slightly different price points and features to better understand how consumers value Netflix".

"But if you do that, you can get people to pay a little bit more because then we're able to invest more and further improve".

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