Before now, Facebook had dominated the social landscape the most frequently used and popular social media platform among youths in America -that's no longer the case now, according to recent studies. Use of the main Facebook service is at 51 per cent among teens, down from 71 per cent in a 2014-2015 Pew survey.
A mere three years later, and kids these days are ditching Facebook in favor for Instagram and Snapchat, which two-thirds say they now use. YouTube was not included in the survey in 2015. This edition of the research found 95% of respondents own or have access to a smartphone, up from 73% when the research was conducted in 2014-15.
Now, other social media platforms - like YouTube, Instagram and Snapchat - have climbed the ranks for teens. The world's largest social network has finally been eclipsed in popularity by YouTube, Snapchat and Facebook-owned Instagram.
Research firm eMarketer published early march, and noted that Snapchat attracted more young at a faster rate than Instagram. That's compared to just 36 percent of teens who used the platform in households reporting income of $750,000 or more. Most notably, smartphone ownership has become a almost ubiquitous element of teen life: 95 per cent of teens now report they have a smartphone or access to one. About 30 per cent of teens said that social media has had a mostly positive impact on people their age while 24 per cent said the effect has been mostly negative.
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With respect to the impact of social networks in the lives of teens, the opinions are divided: 31% of them judge the whole, positive and 24% negative overall.
On the other hand, "Facebook never had it", remarked social media consultant Lon Safko."Teens never embraced Facebook from the beginning".
Furthermore, 84 percent of teens have access to a game console and 90 percent say they play games of any kind.
The study's lead author, Monica Anderson said in a statement that the environment of social media has changed among the teens over the last 3 years. Also, respondents were asked to categorically state whether they use each of the platforms or not in the previous survey.