Spotify's New Free Version Is So Good You Might Cancel Your Subscription

Spotify beefs up its free tier as Apple Music gains traction		
	Jordan Crook

   	7 hours

Spotify beefs up its free tier as Apple Music gains traction Jordan Crook @ 7 hours

As for exactly what's new in "personalized discovery", by far the most important change is the addition of on-demand playlists. While free subscribers had the ability to access playlists before, the only downside was that shuffle was enabled by default. In fact, today Spotify has 90 million users on the free tier. So when you search for a specific song you want to add to a playlist, Spotify's recommendation system will work behind the scenes to automatically recommend some more songs to add to that burgeoning collection of songs. After all, users in the free tier of Spotify aren't allowed to download tracks for offline listening. Furthermore, a number of other design changes have also been made, with the introduction of more rounded corners and slightly more colorful elements.

The new features are aimed at making the music experience more tailored to what the users want to hear now.

"R&D is 40 percent of Spotify so we should be up to something, and voice is a huge area", said Gustav Soderstrom, Spotify chief research and development officer. It'll reduce data consumption by 75%, presumably through an undisclosed compression system, though there's no word yet on how this affects audio performance.

When Spotify added the free tier, they allowed non-paying users to listen to their vast catalog with some limitations, which include shuffled playback in playlists and ads in between tracks. They'll be unique to users, which will only get more personal as you continue using the Like❤️ or HIDE buttons regularly and tell Spotify what you love the most during sign-up. The company's goal is to keep free users satisfied and not have them feeling like second-class listeners, while still enticing them with the features only available with Premium.

Spotify has gained a considerable following over the past few years, but its main competition, Apple Music, has been steadily catching up. This will lead to reduced quality of the songs that are being streamed.

The company was founded by Daniel Ek and Martin Lorentzon and officially launched on October 7, 2008. Every day, the list will refresh with new songs to listen to on-demand.

List of candidates being circulated on social media is fake
As soon as news of the list broke out, Congress announced that the list was fake. "Compared to BJP, we will have less rebellion". He said no list of party candidates has been finalised yet as there has been no meeting of the central selection committee.

Users pay between $5 and $10 for a paid subscription to Spotify.

While Spotify hasn't yet confirmed when it plans to enter India.

With rumours of companies such as Samsung also interested in a slice of the AI-controlled speaker market, Spotify could be looking to announce its first piece of hardware at the announcement later this month.

"Now that Spotify's ad-supported experience is more personalised and engaging for our fans, we'll be able to serve them more relevant, targeted messages from brands".

Some industry experts predict a version of "Voice" could be the AI assistant Spotify intends to use in its speaker.

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