Laura Ingraham announced Friday night that she will be taking a week off from her Fox News show, The Ingraham Angle, for "Easter break". Companies that have pulled their ads from the show include TripAdvisor, Expedia, Hulu and Johnson & Johnson.
If this seems somewhat familiar, you may remember that it was about a year ago when longtime Fox News host Bill O'Reilly took what he said was a pre-planned break while dealing with an exodus of advertisers from his program. However, Hogg did not accept and continued to apply pressure.
Ingraham apologized, but Hogg blasted it as an insincere "effort just to save your advertisers".
Ingraham and other Fox News hosts have characterized Hogg and his classmates as frantic anti-gun left-wingers in the wake of the February 14 Parkland shooting that left 17 people dead.
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Lawmakers have also floated tougher rules on the company and two Congressional committees have formally invited the Facebook CEO to testify.
A few moments before wheels up on Laura Ingraham's Easter vacation Saturday morning, she tweeted a preflight picture of a holiday-themed drawing made by one of her sons.
"I would love to see her go", Hogg told the Daily News in a phone interview earlier Friday evening.
Hogg has become one of the most visible of the survivors of the Marjory Stoneman Douglas High School shooting, in which 17 people died. By Friday afternoon, at least 12 advertisers had pulled their support from her show.
He said the apology was "expected" after advertisers dropped out, but that it didn't mean much.
"As always, he's welcome to return to the show anytime for a productive discussion", Ingraham said. "In our view, these statements focused on a high school student, cross the line of decency", the statement added. Coffee company Keurig initially said it was pulling ads from Hannity's show, only to face social media backlash from Hannity's supporters, who posted videos on Twitter of themselves smashing Keurig machines. "However, the decision of an adult to personally criticise a high school student who has lost his classmates in an unspeakable tragedy is not consistent with our values", said a spokesman for Wayfair, a home furnishings company.