The closest vehicle to being car-like (apart from the Mustang) in that transition will be the Ford Focus Active, which is itself billed as a crossover.
Ford has also made clear that waning consumer demand and product profitability are two reasons why it's halting investment in the next generation of sedans. By 2020, nearly 90 percent of the Ford portfolio in North America will be trucks, SUVs and commercial vehicles, including electrified versions, Felker said.
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He said that "Idlib is the big new challenge - 2.5 million people. there are women, children, civilians, and this is looming up there".
Ford said it is exploring new white space vehicle silhouettes combining attributes from cars and utility vehicles, it plans to bring five new vehicles between the smallest and largest utility vehicles. Ford's sedans are slow sellers with profit margins that aren't as high. Is it wise to cut its sedan offerings to just two and instead focus on trucks and SUVs?
Ford has seen the future - electric and hybrid vehicles - and the near future - trucks, SUVs and sport cars. The Ford Mustang and Ford Focus will also remain in the lineup.
Ford said in its 2018 first quarter statement that it would introduce hybrid-electric powertrains to "high-volume, profitable vehicles" such as the F-150 pick-up, Mustang and Explorer, Escape and Bronco SUVs. Of course we know that trucks are popular in America, but this move demonstrates manufacturer belief that the current desire for SUVs shows no signs of abating either.
Dropping out of the sedan business in the United States is a momentous shift for Ford. The Focus nameplate will live on thanks only to an all-new crossover variant called the Focus Active coming next year. With the financial implications being what they are, and bigger cars making bigger profits, it will be interesting to see if any other big players follow suit, and how the ripple effect of a USA move away from regular cars impacts the global market. This will act as a buffer against rising gas prices as the vehicles get bigger, according to Hackett and Jim Farley, Ford president of global markets. By phasing out most of its lineup, Ford can begin developing new mobility services and further invest in its "smart city" concept.