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YouTube noted that the flagged content remains live when it doesn't violate its community guidelines. Image source Reuters

YouTube is finally giving parents that use its "Kids" app more control over the videos their little ones can stream.

"YouTube just can't get their heads around the fact that when you're expressly providing content for kids, there is an ethical need for an actual human being viewing it with their eyes and ears before it gets inside a child's brain". "This means that search off will not include recommendations from the broader YouTube Kids corpus", YouTube said. YouTube said these videos had been flagged for inappropriate content ranging from sexual (30.1 per cent), spam or misleading (26.4 per cent), hateful or abusive (15.6 per cent), violent or repulsive (13.5 per cent) among other reasons. The ability to turn search off already exists in the YouTube Kids app, but this future update will ensure that only verified channels and videos appear as kids watch videos on the platform.

Parents will be given a choice to offer their young children a collection of channels, featuring content from Sesame Street, PBS and Kidzbop, with specific topics of interest like education, homework help, arts and crafts and science. YouTube had been able to remove about 76 per cent of the flagged videos (automated process) before it had any views.

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YouTube Kids still has its main library available by default for now, and the company says it is working on more controls for parents. The video giant says that it will add more partners over time. For those parents who want even more control over the videos and channels in the YouTube Kids app, we're rolling out a feature later this year that will allow parents to specifically handpick every video and channel available to their child in the app. The second feature, called "Parent approved content", is scheduled to be rolled out later in the year.

YouTube Kids, which has been criticized for inadvertently recommending disturbing videos to children, said Wednesday that it would introduce several ways for parents to limit what can be watched on the popular app. As part of that initiative, the company laid out three new safety features that it will roll out to the YouTube Kids app over the current year. But parents have discovered a range of inappropriate videos on the app, highlighting the platform's dependence on automation and a lack of human oversight.

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