Walmart tries to beef up its grocery business by selling ready meals

Walmart's new prepared meals and meal kits expansion is aimed at expanding its fresh food business

Walmart's new prepared meals and meal kits expansion is aimed at expanding its fresh food business. Bloomberg via Getty Images

Consumers can either buy directly in store, or order kits online and pick them up later that day.

Walmart says ten different meals are now available in 250 stores, but will expand to 2,000 stores by the end of the year.

The company is also testing the limits of what a meal kit is by offering kits that require various levels of cooking, feed various numbers of people and are available at various price points.

Walmart, the biggest grocer in the United States, is expanding its meal-kit business. "We're here to help", noted Tyler Lehr, SVP and general merchandise manager, Deli Services, Walmart U.S.

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Pre-portioned meal kits include prepped ingredients that consumers can cook at home. But the company's proprietary foray into meal kits comes as Amazon, a top retail competitor, also looks to take hold of the cooking trend; Amazon acquired high-end grocery store Whole Foods past year and now sells meal kits for $16 to $20 through its AmazonFresh service.

Now offered in 250-plus stores, the meals were developed and tested in the company's Culinary and Innovation Center, and are made and assembled fresh in-store daily.

Walmart is rolling out new meal kits in a move to provide simple-to-cook, at-home dinner options.

Although several other retailers have tried the meal kit option, majority haven't succeeded in this business venture.

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