REI's wording-calling for "a hold" on Vista orders-does leave room for REI to reinstate its contracts in the future, depending on how the parent company reacts.
After an online campaign prompted by the latest mass shooting in the U.S., two leisure co-op retailers have stopped selling brands linked to a USA gun manufacturer.
Vista's portfolio spans at least 50 brands, including Savage Arms - which produces firearms.
"We believe that it is the job of companies that manufacture and sell guns and ammunition to work towards common sense solutions that prevent the type of violence that happened in Florida last month", REI says. "In the last few days, we've seen such action from companies like Dick's Sporting Goods and Walmart and we applaud their leadership", the company said in a statement Thursday.
Outdoor retailers are cutting ties with gunmaker Vista Outdoor Inc., halting orders as part of growing public revulsion to the Florida high school massacre and the gun lobby's defensive response.
Tell REI to stop carrying Vista products: Bell, Giro, Camelbak and others.
The company also has a "shooting sports" division, which sells a line of semi-automatic rifles, ammunition and gun accessories.
"Companies are showing they can contribute if they are willing to lead".
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It has also told secured lenders it was in discussions with lenders for debtor-in-possession financing as it weighed options. Investigators have also seized a number of properties from the two, including jewellery and luxury cars.
"If you start thinking about the global supply chain, every one of us is involved in something that is against our values: If it's not Vista, maybe you're connected to someone who designs logos for one of Vista's brands", Gupta said.
Shares of Vista have fallen nearly 19 percent to $15.91 since the February 14 attack.
The debate about Vista Outdoor has been heated. "In a February news release, it describes itself as" a longtime supporter of the National Rifle Association (NRA)".
After hearing from thousands of its members, Vancouver-based Mountain Equipment Co-op has agreed to drop products from brands owned by an American gun manufacturer. This came in the wake of several other major gun-related policy changes in the past week.
Outside an Ottawa Mountain Equipment Co-op, it was easy to find happy campers.
On Wednesday, U.S. retailer Dick's Sporting Goods said it will immediately end sales of assault-style rifles and high-capacity magazines at all of its stores and ban the sale of all guns to anyone under 21.
Vista Outdoor's business is divided into two branches: One side is dedicated to outdoor products; the other branch is dedicated to "shooting sports", which generates 54 percent of the company's external sales revenue, according to its annual report. That is not the case.
CamelBak, founded in 1989, is popular with athletes for its packs that allow athletes to hydrate without using their hands as well as brightly colored water bottles.
Tim Southam, public affairs manager at MEC, said ownership patterns in the outdoor industry are changing as more large players have come into the space and bought up what were formerly independent brands. We are deeply committed to the individuals and communities we serve and we proudly partner with organizations to promote the enjoyment of the outdoors. "We respect our customers their thoughts and beliefs - and encourage everyone to purchase products from brands that they are comfortable with", Cunnane said in an email to BRAIN. As we drive to make positive change, it is our hope that you stand by our almost 30-year reputation as we maintain our promise to obsess on what we make, how we make it, and the way it impacts people's lives and the environment. On Thursday morning, MEC announced it was breaking ties with Vista Outdoor.
We will monitor this story as it unfolds.