Paul made an estimated $16 million in 2017 thanks to ads on his YouTube videos, Facebook and Instagram posts plus sales from his Maverick merchandise range. YouTube says that they suspended the advertising because Logan Paul's behavior could be "damaging to the broader creator community".
The spokeswoman cited examples of Paul using a stun gun on a rat in one video and urging his followers to engage in a recent online craze of eating Tide laundry pods.
Without referencing any specific incident, YouTube confirmed that it had temporarily removed advertisements from Paul's channels.
The 22-year-old recently returned to the platform after taking a break following the global backlash he received for posting a video showing the body of a suicide victim in Japan.
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Friday's decision to cut Paul's videos off from ad revenue seems to be evidence of this new policy in action, with a public slap on the wrist for good measure. The controversial video, which has sparked rage from PETA, shows Paul and his friends attempting to get rid of two dead rats.
"We may remove a channel's eligibility to be recommended on YouTube, such as appearing on our home page, trending tab or watch next", Ariel Bardin, Vice President of Product Management at YouTube, writes in a blog post.
It's not the first time YouTube has tried to control Paul's antics by cutting off cash. These videos, coupled with content previous to the Suicide Forest video, such as his sexist "remix" of Flobots' "No Handlebars", led YouTube to their decision.
In a way, some could see it as competing YouTubers championing to have someone's livelihood taken away in order to prevent them from competing at their highest level for views.
A recent analysis of both Paul and his brother Jake Paul's videos revealed examples of references to weapons, drugs, profanity and other offensive speech, according to Nick Cicero, CEO of Delmondo, a social video analytics and monetization platform. "There's just going to be a big portion of YouTube content that will just disappear overnight".