Snapchat: 'We Completely Understand' the Redesign Hate

Snapchat offer way to right one of the major wrongs of their much-hated new update

Petesch: New Snapchat update might seem terrible, but you'll get used to it

"This doesn't help at all, in fact it makes me more mad!" wrote April Harrison from Cumbria in the UK. The new tabs are supposed to make it easier for Snapchat users to keep up with Stories they create.

At 5:50 PM ET on February 21, Kylie Jenner tweeted that she does not "open Snapchat anymore".

The company then goes on to explain why the redesign is actually a good thing - if only Snapchatters will give themselves the chance to get used to the changes. But on Wednesday, the company said it would issue a new update, while continuing to support some bits of the redesign. The latest update came with a complete redesign and got rid of numerous fundamental things that made the app what it was. The petition has now crossed 1.2 million users sign, who are asking the company to roll back Snapchat's new update, as users find it hard and more complicated to use.

Correlation does not imply causation, and Jenner's tweet was not the only reason why Snap's Wall Street standing diminished on Thursday.

In a post on the page signed by a staggering 1.25m users, Team Snapchat acknowledges the despised update - which had users scrambling to install previous versions - has made some feel uncomfortable.

Snapchat is facing intense competition from Facebook's Instagram - especially for celebrity users - and Ms Jenner's attack comes at a time when investors are already anxious.

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In its response, Snap stated that it made an effort to pool everything into one place to enable users to connect with people they care about.

"This new foundation is just the beginning, and we will always listen closely to find new ways to make the service better for everyone", said Snapchat.

Variety shares Snap's response to disgruntled users. "This same personalization is also true of the new Discover, which will adapt to you the more that you use it".

Maybe the app's bosses should hire Kylie as their new designer.

The company went on to explain that numerous features of its freshly designed app - which has separated posts and messages from friends and more professionally produced content - will get better over time.

"For a very long time, we have been trying to clarify, or at least distinguish, the difference between friends and publishers", Spiegel said in November.

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