The Weeknd dumps H&M over racially insensitive children's hoodie ad

The Weeknd

The Weeknd Verified account @theweeknd

Global fashion retail brand H&M has apologized for the ad on its United Kingdom website showing a black child model wearing a hoodie with the inscription "coolest monkey in the jungle".

The Weeknd has vowed he will never work with H&M bosses again after the launch of an ill-advised new ad that appears to poke fun at racism.

The Weeknd, who began starring in campaigns for the company in 2017, said he would no longer be working with H&M after becoming aware of the photo.

"I see a young king!" Pop singer The Weeknd actually terminated his partnership with H&M over the ad, saying that he was "shocked and embarrassed" by the photo. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.

The Weeknd
The Weeknd Verified account @theweeknd

H&M apologized and removed the image, though it kept in place other designs modeled by white children.

The multiple Grammy Award-winning performer, who has had several number one albums in the USA and Sweden, previously worked on two collaborations with H&M, the second of which was released in the autumn of 2017. Therefore, we've not only removed the image from our channels, but also the garment from our product offering.

Many people described the advert as racist on Twitter, with basketball star LeBron James also condemning it on social media and editing the image so that the little boy was wearing a crown. "We sincerely apologize for offending people with this image of a printed hooded top", company bosses wrote.

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