The Weeknd has vowed he will never work with H&M bosses again after the launch of an ill-advised new ad that appears to poke fun at racism.
The Weeknd, who began starring in campaigns for the company in 2017, said he would no longer be working with H&M after becoming aware of the photo.
"I see a young king!" Pop singer The Weeknd actually terminated his partnership with H&M over the ad, saying that he was "shocked and embarrassed" by the photo. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.
The Weeknd Verified account @theweeknd
H&M apologized and removed the image, though it kept in place other designs modeled by white children.
The multiple Grammy Award-winning performer, who has had several number one albums in the USA and Sweden, previously worked on two collaborations with H&M, the second of which was released in the autumn of 2017. Therefore, we've not only removed the image from our channels, but also the garment from our product offering.
Many people described the advert as racist on Twitter, with basketball star LeBron James also condemning it on social media and editing the image so that the little boy was wearing a crown. "We sincerely apologize for offending people with this image of a printed hooded top", company bosses wrote.
Samsung Electronics expects Q4 operating profit to jump 63.8 pct
Preliminary revenue for the December quarter advanced 23.8 percent over the year to 66 trillion won (61.9 billion US dollars). The local currency has been appreciating for months amid the global trend of the weakening US greenback.