The clip inspired a widespread response from celebrities including LeBron James, Katy Perry, Justin Bieber and The Avengers stars Chris Evans and Mark Ruffalo, who invited him to the premiere of the next installment of the Marvel blockbuster series in 2018.
A backlash came swiftly.
There is also a Facebook post featuring White showing off racists tattoos like "pure breed" and "white pride".
The Daily Mail published a photo of White and three other men using a hand gesture reportedly connected to the Aryan Circle, a prison-based white supremacist gang. Most recently, the Tennessee boy's estranged father, Shawn White, has reportedly been revealed as a convicted felon with ties to white supremacy. His mom, Kimberly Jones, shared the video on Facebook, it was soon all over Twitter and Instagram and celebs felt for this poor kid, reaching out to him with all kinds of support and words of encouragement and fun gifts.
Newsweek reports that arrest records indicate White was arrested in October 2012 for violations including harassment, aggravated assault, aggravated stalking and aggravated burglary. "I mean, people that know us, know us".
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Her daughter also addressed the controversy via social media, tweeting: "Those who know me and my family know we aren't racist".
In an interview with the TODAY show, Kimberly said they have been overwhelmed by the wave of reactions over the weekend supporting her son along with those questioning her motives and previous posts. "And again, I'm trying really hard to think that I was trying not to get caught up in the positives". Video goes viral. Kid gets support far and wide, including all sorts of cool invitations from famous people in sports and entertainment.
The video has since been deleted, and Kimberly told Fox News that she never had contact with Schilling. "I mean, people that know us, know us".
Jones told Fox News Schilling's account was not true. She said she approved one GoFundMe campaign, but cautioned that any others were fake.
According to Newsweek, Lam has chose to go ahead and donate $25,000 of the almost $56,000 raised to a college fund for Keaton.
The remainder, he proposes, would go to other philanthropic causes.
"Those who know me and my family know we aren't racist", she wrote. "This was about Bullying, specifically in this case, Keaton".