Google Chrome to start blocking ads in February

Google Chrome to start blocking ads in February

Google Chrome to start blocking ads in February

Following a report that came out in April, Google announced in June that it'd be introducing a new feature to its Chrome web browser that blocked obtrusive advertisements. Google has built an ad blocker into Chrome but it's going to function a bit differently.

The native ad blocker that Google has built into its Chrome browser will get to work starting February 15, 2018, the search giant confirmed today. The company originally stated that Chrome's ad-blocker would launch at some point in early 2018, but we now have a specific date of February 15, 2018, as the official launch of it. Site owners can then submit their sites for a review after any violating ads have been removed. Beginning in January, the group will certify publishers and supply-side networks that agree to abide by the standards and block ads to those that don't. It's banned all full-page ad interstitials, ads that unexpectedly play sound, and flashing ads, and this week announced the Better Ads Experience Program, which provides guidelines for companies to improve users' experience with online ads.

Google Chrome to start blocking ads in February

Violations of the standards can be reported using Google's Ad Experience Report tool. If they do not, however, it is likely they never intended their ad blocker to do much blocking of ads in the first place. In addition, FireFox browser also comes with extension to effectively block unwanted popups, popunders and overlay ads. As long as you use Chrome, Google will make sure you see fewer and fewer obnoxious ads, which will hopefully mean less reliance on an ad blocker to help support the content providers you read the most. Google can also help you in their Ad Experience Report Help Forum.

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